On the way to Nidhivan

In my travels in India I visited teh holy city of Vrindavan, a place of mystery, religion and a superior form of organized chaos. This image was made on my way to Nidhivan.

O-BAMAA

I have been doing a fair bit of shooting on the 4x5. Recently I made the above image of this street vendor, (panwaala)... I happened to turn my attention to look in the opposite direction. On the busy streets of ancient Vrindavan in north India, stood this billboard, proud and tall. "Rupa" the famous Indian underwear company just released a newly designed men's brief called O-BAAMA. Just couldn't resist making a picture of this hip international branding sensibility.