O-BAMAA

I have been doing a fair bit of shooting on the 4x5. Recently I made the above image of this street vendor, (panwaala)... I happened to turn my attention to look in the opposite direction. On the busy streets of ancient Vrindavan in north India, stood this billboard, proud and tall. "Rupa" the famous Indian underwear company just released a newly designed men's brief called O-BAAMA. Just couldn't resist making a picture of this hip international branding sensibility.